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Training plan · Marketing · Beginner to Intermediate
Digital Marketing & Social Media
Practical training covering all levers: strategy, social media, advertising, SEO and email marketing.
Duration
2 jours (14h)
Format
On-site + workshops
Prerequisites
None (company online presence is a plus)
Audience
Community managers, entrepreneurs
1
Digital Marketing Fundamentals
0,5j- Ecosystem: SEO, SEA, Social, Email, Display
- Strategy: persona, objectives, KPIs, budget
- Website: landing pages, CTA, conversion
- Tools: Google Analytics, Meta, Canva, Mailchimp
- Lab: digital marketing strategy
2
Social Media & Community Management
0,5j- Facebook/Instagram: page, Meta Business Suite
- LinkedIn: profile, posting, B2B ads
- Content creation: Canva, Reels, storytelling
- Community: engagement, moderation
- Lab: editorial calendar + 3 posts
3
Online Advertising (SEA)
0,5j- Google Ads: keywords, ads, extensions
- Facebook/Instagram Ads: audience, budget, pixel
- Display and remarketing: banners, retargeting
- Measurement: CTR, CPC, ROAS, A/B testing
- Lab: Google Ads + Facebook Ads campaign
4
SEO & Organic Search
0,5j- Technical SEO: tags, speed, mobile
- On-page SEO: keywords, content, linking
- Off-page SEO: backlinks, Google My Business
- Tools: Search Console, SEMrush
- Lab: SEO audit of an existing site
5
Email Marketing & Automation
0,5j- Strategy: segmentation, lead nurturing
- Tools: Mailchimp, Brevo, MailerLite
- Template creation: subject, CTA, deliverability
- Automation: workflows, scenarios
- Lab: automated email sequence
This plan is customizable
Adapted to your sector (e-commerce, lead generation, brand awareness).